Understanding Influences of the Typographic Quality of Text

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dc.contributor.author Bachfischer, Gerhard en_US
dc.contributor.author Robertson, Toni en_US
dc.contributor.author Bachfischer, Agnieszka en_US
dc.date.accessioned 2009-12-21T02:31:08Z
dc.date.available 2009-12-21T02:31:08Z
dc.date.issued 2007 en_US
dc.identifier 2006010504 en_US
dc.identifier.citation Bachfischer Gerhard, Robertson Toni, and Zmijewska Agnieszka 2007, 'Understanding Influences of the Typographic Quality of Text', The Haworth Press, vol. 6, no. 2, pp. 97-122. en_US
dc.identifier.issn 1533-2861 en_US
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/3965
dc.description.abstract In an electronic-society the production of texts is increasingly enabled or mediated through ICT. Existing typographic research seems to focus on isolated, rule-formulating studies that often have little impact on typographic practice. Our proposed framework aims to overcome these problems, by providing as complete and holistic explanation as possible of influences on a typographic quality in an emerging e-society. Five field studies were conducted in various locations in Sydney in 2005. The participants photographed examples of typographic text that they considered meaningful to their experiences. These were then used in subsequent photo-elicitation interviews. The results of data analysis supported by the literature led to the formation of a framework that synthesizes the influences on the quality of typographic text perceived by the audience. These include the typographic text's form and content, its immediate context, as well as the audience's own personal background and the purpose behind their reading activity. The framework aims to be generic and apply to texts in all various forms, including in print but also text presented on computer screens e-commerce, e-government and other Internet applications supporting the electronic-society en_US
dc.publisher The Haworth Press en_US
dc.title Understanding Influences of the Typographic Quality of Text en_US
dc.parent Journal of Internet Commerce en_US
dc.journal.volume 6 en_US
dc.journal.number 2 en_US
dc.publocation Binghamton, NY en_US
dc.identifier.startpage 97 en_US
dc.identifier.endpage 122 en_US
dc.cauo.name DAB.School of Design en_US
dc.conference Verified OK en_US
dc.for 200100 en_US
dc.personcode 034263 en_US
dc.personcode 940522 en_US
dc.personcode 040798 en_US
dc.percentage 100 en_US
dc.classification.name Communication and Media Studies en_US
dc.classification.type FOR-08 en_US
dc.description.keywords computer-mediated communicaion, text and typography in new media en_US
dc.staffid 040798 en_US

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