Browsing 22 Philosophy and Religious Studies by Author "Rauyruen Papassapa"

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  • Browsing 22 Philosophy and Religious Studies by Author

Browsing 22 Philosophy and Religious Studies by Author "Rauyruen Papassapa"

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  • Relationship quality as a predictor of B2B customer loyalty 
    Rauyruen Papassapa; Miller Kenneth (Elsevier Sci Ireland Ltd, 2003)
    This study aims to provide a picture of how relationship quality can influence customer loyalty in the business-to-business (B2B) context. Building on prior research, we propose relationship quality as a higher construct ...