Browsing 17 Psychology and Cognitive Sciences by Author "Soutar, Geoffrey"

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Browsing 17 Psychology and Cognitive Sciences by Author "Soutar, Geoffrey"

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  • Lee, J; Soutar, Geoffrey; Louviere, Jordan (John Wiley & Sons Inc, 2007)
    The paper discusses the way that values have been measured and suggests an alternative way to collect values data. A recently developed approach, termed Best Worst Scaling, developed by Louviere and his colleagues, offers ...