Browsing Closed by Author "Rauyruen, Papassapa"

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Browsing Closed by Author "Rauyruen, Papassapa"

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  • Rauyruen, Papassapa; Miller, Ken (Elsevier Inc., 2007)
    This study aims to provide a picture of how relationship quality can influence customer loyalty in the business-to-business (B2B) context. Building on prior research, we propose relationship quality as a higher construct ...