Browsing Closed by Author "Pendleton, Jannet"

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Browsing Closed by Author "Pendleton, Jannet"

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  • Benn, Suzanne; Todd, Lindi; Pendleton, Jannet (Springer, 2010)
    Many of the negative connotations of corporate social responsibility (CSR) are linked to its perceived role as a public relations exercise. Following on calls for more positive engagement by public relations professionals ...