Abstract:
Empirical data on design processes were obtained from a set of
protocol studies of nine experienced industrial designers, whose designs
were evaluated on overall quality and on a variety of aspects including
creativity. From the protocol data we identify aspects of creativity in
design related to the formulation of the design problem and to the
concept of originality. We also apply our observations to a model of
creative design as the co-evolution of problem/solution spaces, and
confirm the general validity of the model. We propose refinements to the
co-evolution model, and suggest relevant new concepts of ‘default’ and
‘surprise’ problem/solution spaces.
