Browsing 15 Commerce, Management, Tourism and Services by Author "Zhang Yuli"

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  • Browsing 15 Commerce, Management, Tourism and Services by Author

Browsing 15 Commerce, Management, Tourism and Services by Author "Zhang Yuli"

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  • Marketing and Business Performance of Construction SMEs in China 
    Wang Paul; Zhang Yuli; Tang Yiming (Emerald Group Publishing, 2005)
    Purpose – This study aims to examine the association between a number of variables pertaining to marketing strategy and business performance of small construction firms in Tianjin, China. Design/methodology/approach – ...
  • Marketing strategy and business performance: The case of small firms in China 
    Tang Yiming; Wang Paul; Zhang Yuli (Australian and New Zealand Marketing Academy Conference, 2005)
    This study investigates the effects of marketing-related variables on business performance of small firms in China. In this paper, we present the findings from a qualitative pilot study and a quantitative main survey. ...