Browsing 15 Commerce, Management, Tourism and Services by Author "Wende, S"

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Browsing 15 Commerce, Management, Tourism and Services by Author "Wende, S"

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  • Gudergan, Siggi; Ringle, Christian; Wende, S; Will, A (Elsevier Science Inc, 2008)
    The authors propose a CTA-PLS assessment routine for measurement models. This routine applies confirmatory tetrad analysis (CTA) in a manner which is consistent with partial least squares (PLS) path modeling assumptions. ...
  • Ringle, Christian; Wende, S; Will, Alexander (Springer, 2010)
    In wide range of applications for empirical data analysis, the assumption that data is collected from a single homogeneous population is often unrealistic. In particular, the identification of different groups of consumers ...