Browsing 15 Commerce, Management, Tourism and Services by Author "Unnithan, A; Gupta, D"

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Browsing 15 Commerce, Management, Tourism and Services by Author "Unnithan, A; Gupta, D"

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  • Darcy, Simon; Ravinder, Gopala (Indian Institute of Management Kozhikode, 2008)
    The low-cost airline business model is predicated on an application of Porter's cost-leadership strategy wherein the aim is to be THE low-cost producer in the broad aviation market. On the one hand, from the supply side, ...