Browsing 15 Commerce, Management, Tourism and Services by Author "University of Hong Kong"

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  • Browsing 15 Commerce, Management, Tourism and Services by Author

Browsing 15 Commerce, Management, Tourism and Services by Author "University of Hong Kong"

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  • Understanding of user preferences in global electronic commerce sites 
    Wong Bernard; Kang Kyeong-Soon; Underwood Jim (University of Hong Kong, 2005)
    This paper addresses issues of user preferences in web design of global e-commerce. Increasing attention to global e-commerce sites are not only global companies' concerns but also an issue for users. This research is ...