Browsing 15 Commerce, Management, Tourism and Services by Author "Sweeney, Jillian"

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Browsing 15 Commerce, Management, Tourism and Services by Author "Sweeney, Jillian"

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  • Sweeney, Jillian; Swait Jr, Joffre (Elsevier, 2007)
    Customer churn is an ever-growing issue in the relational services sector (e.g., retail banking, telecommunications), where business models ultimately depend upon long-term relationships with customers as the basis for ...