Browsing 15 Commerce, Management, Tourism and Services by Author "Swait Jr, Joffre"

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Browsing 15 Commerce, Management, Tourism and Services by Author "Swait Jr, Joffre"

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  • Kim, Jooyoung; Morris, Jon; Swait Jr, Joffre (M E Sharpe Inc, 2008)
    We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility, affective brand conviction, cognitive brand conviction, attitude ...
  • Adamowicz, Vic; Bunch, David; Cameron, Trudy; Dellaert, Benedict; Hanemann, W; Keane, Michael; Louviere, Jordan; Meyer, Robert; Steenburgh, Thomas; Swait Jr, Joffre (Springer, 2008)
    We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, ...
  • Swait Jr, Joffre; Erdem, Tulin (INFORMS, 2007)
    This paper examines the effects of brand credibility, a central concept in information economics-based approaches to brand effects and brand equity, on consumer choice and choice set formation. We investigate the mechanisms ...
  • Sweeney, Jillian; Swait Jr, Joffre (Elsevier, 2007)
    Customer churn is an ever-growing issue in the relational services sector (e.g., retail banking, telecommunications), where business models ultimately depend upon long-term relationships with customers as the basis for ...
  • Erdem, Tulin; Swait Jr, Joffre; Louviere, Jordan (Elsevier Science, 2002)