Browsing 15 Commerce, Management, Tourism and Services by Author "Stegemann, Nicole"

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Browsing 15 Commerce, Management, Tourism and Services by Author "Stegemann, Nicole"

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  • Stegemann, Nicole; Denize, Sara; Miller, Kenneth (Aix Graduate School of Management, University Paul Cezanne, 2007)
    Since the 90 s, there has been an increasing interest in the concept of luxury and luxury brand management. In this paper we focus on attitudes towards the concept of luxury and aim to identify the limitations of the extant ...
  • Stegemann, Nicole; Denize, Sara; Miller, Kenneth (Springer Gabler, 2013)