Browsing 15 Commerce, Management, Tourism and Services by Author "Sattler Henrik"

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  • Browsing 15 Commerce, Management, Tourism and Services by Author

Browsing 15 Commerce, Management, Tourism and Services by Author "Sattler Henrik"

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  • The impact of brand extension success drivers on brand extension price premiums 
    Sattler Henrik; Vã¶Lckner Franziska; Riediger Claudia; Ringle Christian (Elsevier Inc, 2010)
    Research into brand extensions has mainly focused on consumers¿ extension evaluations without considering an important financial implication: the ability of the extension product to charge a price premium. This study ...
  • The Role Of Parent Brand Quality For Service Brand Extension Success 
    Volckner F; Sattler Henrik; Hennig-Thurau T; Ringle Christian (Sage Publications Inc, 2010)
    Although substantial differences between product quality and service quality have spurred service research for the past 30 years, studies of brand extension success drivers in a services context measure the core driver of ...