Applications of the partial least squares (PLS) path modeling technique are usually based on the assumption that the analyzed data stem from a single population. However, in many real-world applications, this assumption ...

This paper presents the PLS genetic algorithm segmentation methodology which uses directed random searches to detect an optimum solution in the complex search space that underlies data partitioning tasks in PLS path modeling. ...

Fan satisfaction is with services is a key element to successfully compete in the soccer industry. In this paper we examine the antecedent factors that explain the variations in overall service satisfaction judgements. We ...