Browsing 15 Commerce, Management, Tourism and Services by Author "Owen Katherine"

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  • Browsing 15 Commerce, Management, Tourism and Services by Author

Browsing 15 Commerce, Management, Tourism and Services by Author "Owen Katherine"

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  • Buying a Sponsor's Brand: The Role of Affective Commitment to the Sponsored Team 
    Lings Ian; Owen Katherine (Westburn Publishers Ltd, 2007)
    Sponsorship is increasingly important in a firm's communication mix. Research to date has focused on the impact of sponsorship on brand awareness and its subsequent consequences for image congruency and consumer attitudes ...
  • A conceptual model of ethical purchasing 
    Angus-Leppan Tamsin; Owen Katherine (Australian and New Zealand Marketing Academy Conference, 2005)
    Most research on ethical consumerism has attempted to describe the ethical consumer but not to understand the ethical purchasing process. The ethical purchasing process is of particular interest to marketers as it is ...
  • Consumer choice of genetically modified products: the effect of media content. 
    Owen Katherine; Louviere Jordan (Australian and New Zealand Marketing Academy Conference, 2004)
    The paper presents a study into the impact of negative and positive media content on the introduction of a new milk that has been genetically modified to eliminate cholesterol. A sample of 1008 consumers were presented ...
  • An exploration of affective and deliberative influences on attidues to meat 
    Owen Katherine (Reykjavik University, 2007)
    This paper explores whether recent propositions on the influence on behaviour of the affective and deliberative systems can assist in explaining why consumers hold the attitudes they do and behave in accordance, or ...
  • How does product congruency moderate the role of identification in purchase intent? 
    De Souza Daniel; Owen Katherine; Lings Ian (Australian and New Zealand Marketing Academy Conference, 2005)
    The measurement of the influence of sponsorship on consumer purchase intentions has been approached from two main theoretical paradigms: Congruency Theory and Social Identity Theory. However, in research to date the ...
  • Setting the tone with the tune: A meta-analytic review of the effects of background music in retail settings 
    Garlin Francine; Owen Katherine (Elsevier Science, 2005)
    Among the many in-store elements purported to impact patrons, background music is a leading feature of academic enquiry [Turley LW, Milliman RE. Atmospheric Effects on Shopping Behavior: A Review of the Experimental ...
  • Towards a model of ethical purchasing 
    Angus-Leppan Tamsin; Owen Katherine (EMA, 2006)
    Most research on ethical consumerism has attempted to describe the ethical consumer but not to understand the ethical purchasing process. The ethical purchasing process is of particular interest to marketers as it is ...