Browsing 15 Commerce, Management, Tourism and Services by Author "Oppewal Harmen"

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  • Browsing 15 Commerce, Management, Tourism and Services by Author

Browsing 15 Commerce, Management, Tourism and Services by Author "Oppewal Harmen"

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  • Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD format 
    Waller David; Wang Paul; Oppewal Harmen; Morrison Mark (ANZMAC, 2008)
    The introduction of a new technology into the marketplace generally is a risky endeavour for a company, however, when there are competing new technologies of which it is believed only one can survive, winning over customers ...
  • Comparing choice models across decision states: some preliminary results 
    Morrison Mark; Wang Paul; Oppewal Harmen; Waller David (Australian and New Zealand Marketing Academy Conference, 2005)
    During the decision-making process consumers pass through a series of stages or states as they progress from being aware of a new product category and/or offering to the final purchase choice. This paper presents preliminary ...
  • A conceptual model of consumer decision states using information acceleration. 
    Oppewal Harmen; Morrison Mark; Rungie Cam; Waller David; Wang Paul; Louviere Jordan; Devinney Timothy (Australian and New Zealand Marketing Academy Conference, 2004)
    This paper introduces a conceptual framework for relationships between information acquisition and choice behaviour in new product adoption. The framework underlies a study that the authors are conducting with funding ...
  • Consumer characteristics and decision states: a study of new product purchase intention 
    Wang Paul; Morrison Mark; Oppewal Harmen; Waller David (Australian and New Zealand Marketing Academy Conference, 2006)
    While a number of studies have examined the measurement of certain consumer innovation characteristics during the purchase of a high-involvement product, the importance of these constructs can vary depending on the ...
  • Decision states and information acceleration 
    Rungie Cam; Morrison Mark; Waller David; Wang Paul; Louviere Jordan; Oppewal Harmen; Devinney Timothy; Coltman Tim (Australian and New Zealand Marketing Academy Conference, 2004)
    This paper outlines an approach to information acceleration modeling that allows for more accurate and simpler assessment of the role of context and information on choices made by decision makers, including customers. ...
  • Decision states for purchasing a DVD player: a preliminary study 
    Waller David; Wang Paul; Oppewal Harmen; Morrison Mark; Rungie Cam; Louviere Jordan; Devinney Timothy (Australian and New Zealand Marketing Academy Conference, 2004)
    Consumers go through a series of states as they progress from becoming aware of a new product. category, or product offering, to making a final purchase decision. This paper presents preliminary results of a study into ...
  • Discretionary Expenditure and Tourism Consumption: Insights from a Choice Experiment 
    Huybers Twan; Crouch Geoffrey; Dolnicar Sara; Oppewal Harmen; Louviere Jordan; Devinney Timothy (American Chemical Society, 2007)
    Consumers’ decisions to spend money on tourism occur in the context of the other potential uses of their resources and corresponding values or utilities. Although many studies have examined the demand for travel and ...
  • How preferences change after receiving new product information in an experimental choice task 
    Waller David; Oppewal Harmen; Wang Paul; Morrison Mark (Australian and New Zealand Academy of Marketing, 2009)
    Discrete choice experiments typically assume that preference structures remain stable over time and over multiple exposures to information about choice alternatives. However, this assumption may not be valid when the study ...
  • Information Acceleration Effects on New Product Purchase Intention: The Case of Blu-Ray DVD Recorders 
    Waller David; Wang Paul; Oppewal Harmen; Morrison Mark (Otago University, 2007)
    The availability of relevant information is an important factor when customers are evaluating the purchase of a new technology. Information can be obtained from a range of sources, with varying levels of trustworthiness. ...
  • Media Choice for Information Search to Purchase a New Technology 
    Waller David; Wang Paul; Morrison Mark; Oppewal Harmen (Australia and New Zealand Communication Association and La Trobe University, 2008)
  • New horses for old courses - questioning the limitations of sustainable tourism to supply-driven measures and the nature-based context 
    Crouch Geoffrey; Devinney Timothy; Dolnicar Sara; Huybers Twan; Louviere Jordan; Oppewal Harmen (Australian and New Zealand Marketing Academy Conference, 2005)
    It seems a general belief that (l) sustainable tourism is supply-driven, and (2) sustainable tourists are visitors engaging in nature-based travel activities. Results reported in this paper challenge these assumptions. ...
  • Preference stability: Modelling how consumer preferences shift after receiving new product information 
    Oppewal Harmen; Morrison Mark; Wang Paul; Waller David (Emerald, 2010)
    An assumption made in many applications of stated preference modeling is that preferences remain stable over time and OYer multiple exposures to information about choice alternatives. However, there are many domains where ...
  • Tourism discretionary spending choice behaviour 
    Crouch Geoffrey; Devinney Timothy; Dolnicar Sara; Huybers Twan; Louviere Jordan; Oppewal Harmen (Australian and New Zealand Marketing Academy Conference, 2005)
    Studies of tourism demand are numerous. But studies of how consumers apportion discretionary resources to tourism and across other competing categories of discretionary expenditure are non-existent. Therefore, how ...