Browsing 15 Commerce, Management, Tourism and Services by Author "Ogunmokum, G; Gabbay, R; McPhail, K"

UTSePress Research/Manakin Repository

Search UTSePress Research


Advanced Search

Browse

My Account

  • UTSePress Research Home
  • >
  • 15 Commerce, Management, Tourism and Services
  • >
  • Browsing 15 Commerce, Management, Tourism and Services by Author

Browsing 15 Commerce, Management, Tourism and Services by Author "Ogunmokum, G; Gabbay, R; McPhail, K"

Sort by: Order: Results:

  • Advertising standardisation in Australia: some preliminary results. 
    Waller David; Shao Alan (Academy of Word Business, Marketing and Management Development, 2004)
    With the increased globalisation of markets, the standardisation of products and promotion has developed. This study, which is part of a larger study on advertising agency practice, will focus on examining some preliminary ...