Browsing 15 Commerce, Management, Tourism and Services by Author "Grohs, Reinhard"

UTSePress Research/Manakin Repository

Search UTSePress Research


Advanced Search

Browse

My Account

  • >
  • >

Browsing 15 Commerce, Management, Tourism and Services by Author "Grohs, Reinhard"

Sort by: Order: Results:

  • Fam, Kim-Shyan; Grohs, Reinhard; Waller, David (Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Inc., 2011)
    This study analyzes Asian consumers' attitudes towards disliked television commercials to provide an insight into the construct of advertising dislikeability. Dislikeability is an important concept because if certain ...