Browsing 15 Commerce, Management, Tourism and Services by Author "Groen, Layna"

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Browsing 15 Commerce, Management, Tourism and Services by Author "Groen, Layna"

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  • Groen, Layna (Western Australian Centre of Excellence in Industrial Optimisation, 2005)
    This article examines the dynamic relationship between a firm's decision to vary the quality of a product, consumer responses to this variation, and the ffect this could have on the firm's profit and value. This is achieved ...