Browsing 15 Commerce, Management, Tourism and Services by Author "Galloway, J."

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  • Browsing 15 Commerce, Management, Tourism and Services by Author

Browsing 15 Commerce, Management, Tourism and Services by Author "Galloway, J."

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  • Cell marketing: next generation segmentation 
    Sood, S.; Galloway, J. (Australian and New Zealand Marketing Academy Conference, 2004)
    Cell marketing is a new marketing method derived from complex systems research. It provides marketers with new insights as to 'who's who in the (customers & prospects) zoo '. This paper describes for the first time the ...