Search UTSePress Research

Browse

Now showing items 1-2 of 2

An examination of the relationship between values and holiday benefits across cultures using rating scales and best-worst scaling

Lee Julie; Soutar Geoffrey; Louviere Jordan; Daly Timothy (Australian and New Zealand Marketing Academy Conference, 2006)

The paper outlines an alternative method, based on Louviere's best-worst Scaling (BWS), which can be used to measure values, product benefits and other trade-off type decisions in holiday contexts. In a series of studies ...
Schwartz Values Clusters and Tourists' Activities

Lee Julie; Soutar Geoffrey; Daly Timothy; Kelley James; Louviere Jordan (Otago University, 2007)

Values have been related to tourist activities, producing contrasting results in different studies. This study helps to clarify the relationship between value patterns or segments and tourist activities using two different ...

Now showing items 1-2 of 2