Browsing 15 Commerce, Management, Tourism and Services by Author "Gendall Philip"

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  • Browsing 15 Commerce, Management, Tourism and Services by Author

Browsing 15 Commerce, Management, Tourism and Services by Author "Gendall Philip"

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  • Effects of dissuasive packaging on young adult smokers 
    Hoek Janet; Wong Chi Wai; Gendall Philip; Louviere Jordan; Cong Karen (B M J Publishing Group, 2011)
    Background Tobacco industry documents illustrate how packaging promotes smoking experimentation and reinforces existing smokers behaviour. Plain packaging reduces the perceived attractiveness of smoking and creates an ...
  • Plain Packaging, Pictorial Warnings and Tobacco Products: An Empirical Assessment 
    Hoek Janet; Gendall Philip; Louviere Jordan (ANZMAC, 2008)
    Although tobacco marketing is restricted, tobacco product packaging continues to communicate brand imagery, thereby maintaining brand salience and potentially reducing the impact of health warnings. This study used respondent ...
  • Rationalisation as delusion: pictorial health warnings and tobacco industry arguments 
    Hoek Janet; Gendall Philip; Louviere Jordan (Emerald Group Publishing Ltd., 2011)
    Purpose : The tobacco industry consistently opposes measures that would limit their marketing, but provides little empirical evidence to support its position. This paper aims to test claims that pictorial health warnings ...
  • Risks, Benefits and DTC - An Analysis of Information Formats 
    Hoek Janet; Gendall Philip; Louviere Jordan (ANZMAC, 2008)
    Critics of direct to consumer prescription medicine advertising (DTC) claim it is unbalanced because benefit information features more prominently than risk information, and that it thus fails to meet the high standards ...