Browsing 15 Commerce, Management, Tourism and Services by Author "Bustos Anne-Maree"

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  • Browsing 15 Commerce, Management, Tourism and Services by Author

Browsing 15 Commerce, Management, Tourism and Services by Author "Bustos Anne-Maree"

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  • Readiness for competitive positioning: A managerial checklist 
    Bustos Anne-Maree; Burke Sandra (ANZMAC, 2007)
    Competitive positioning is improved by following best practices regarding analysis of competition, consumers, industry dynamics, SBU capabilities, market deliverables and fit, and profit potential of various positions. ...