Abstract:
The Internet is a business tool that is both widely acclaimed and highly criticised. In reality,
the Internet assists managers to communicate and distribute with customers and other
stakeholders. Trust is widely examined in B2B relationships, and more recently, the concept
of technology trust has become important. This paper integrates literature from B2B
marketing with literature about Internet marketing. It then examines the literature
surrounding the use of the Internet in Business-to-Business (B2B) relationships to gain a
greater understanding of how the Internet can enhance B2B relationships.
