Abstract:
Technology has altered the way businesses operate in all contexts. Within a Business to-
Business (B2B) context, technology has changed the way products are ordered,
dispatched, and paid for. Furthermore, technology has had profound influences on
services, and has altered the way services are delivered (Bitner, Ostrom and Meuter,
2002), particularly with the increased use of self-service technologies (SSTs). There
is limited research on the use of SSTs in a B2B context. To this end, this paper will
provide an overview to some of the literature pertaining to E-Business in a B2B
context, with an overview of various models of B2B Innovation Adoption.
