Abstract:
This paper examines the relationships between motivations for sports volunteerism and
intention to volunteer using survey data from prospective volunteers for a major sporting
event. Results of this study show that motivation to volunteer is a multidimensional construct
that comprises five distinct components, namely (I) altruistic value, (2) personal
development, (3) community concern, (4) ego enhancement, and (5) social approval. Three of
five motivational components, personal development, ego enhancement, and social approval
were found to have positive impacts on intention to volunteer. In addition, a number of
control variables, including age and perceived time constraint, were also found to
significantly affect intention to volunteer in a major sporting event.
