Application of the Webqual Instrument to Three Australian B2C Websites: An Exploratory Investigation

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dc.contributor.author Voola, R. en_US
dc.contributor.author Sinnappan, S. en_US
dc.contributor.author Carlson, J. en_US
dc.contributor.editor Kennedy, R en_US
dc.date.accessioned 2009-11-09T05:38:44Z
dc.date.available 2009-11-09T05:38:44Z
dc.date.issued 2003 en_US
dc.identifier 2003001868 en_US
dc.identifier.citation Carlson, J., Sinnappan, S., and Voola, R. 2003 'Application of the Webqual Instrument to Three Australian B2C Websites: An Exploratory Investigation', 2003 Australian and New Zealand Marketing Academy Conference, Australian and New Zealand Marketing Academy Conference, Adelaide, Australia, pp. 1-7. en_US
dc.identifier.issn 0868039829 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/3117
dc.description.abstract Assessing the quality of a Website has received growing attention from academics and practitioners. The objective of this study is to apply the WebQual™ framework developed by Loiacono, Watson and Goodhue (2002) to determine whether any differences exist between three Australian industry groups across the Website Quality constructs. This study delineates the Website Quality model into its latent dimensions and examines for differences between three B2C Websites. This extends previous research on the WebQual™ instrument by presenting some preliminary findings in the Australian setting. Relevant implications for managing Website quality are highlighted, with directions for future research discussed. en_US
dc.publisher Australian and New Zealand Marketing Academy Conference en_US
dc.relation.isbasedon http://www.anzmac.org/ en_US
dc.title Application of the Webqual Instrument to Three Australian B2C Websites: An Exploratory Investigation en_US
dc.parent A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation South Australia en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 7 en_US
dc.cauo.name Information Technology en_US
dc.conference 2003 Australian and New Zealand Marketing Academy Conference en_US
dc.conference.location Adelaide, Australia en_US


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