Browsing 14 Economics by Author "Erdem Tulin"

UTSePress Research/Manakin Repository

Search UTSePress Research


Advanced Search

Browse

My Account

Browsing 14 Economics by Author "Erdem Tulin"

Sort by: Order: Results:

  • The price consideration model of brand choice 
    Ching Andrew; Erdem Tulin; Keane Michael (John Wiley and Sons, 2009)
    The workhorse brand choice models in marketing are the multinomial logit (MNL) and nested multinomial logit (NMNL). These models place strong restrictions on how brand share and purchase incidence price elasticities are ...