Abstract:
This paper explores how communities generate effective ecological solutions using both implicit
narrative construction and explicit processes of knowledge creation and knowledge application. We
argue that the act of developing a narrative frames our understanding of the environment and governs
our relationship with our environment. We identify micro-narratives extracted from the interviews
with members of Australian Landcare organizations and link these micro-narratives to knowledge
creation and dissemination processes. We conclude that social change toward sustainability comes
about through the rewriting of the environmental story within which we situate ourselves.
