The impact of consumer ethnocentrism and cultural sensitivity on the intention to buy local products by Vietnamese consumers.

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dc.contributor.author Barrett, N. J en_US
dc.contributor.author Nguyen, T. T en_US
dc.contributor.author Nguyen, T. en_US
dc.contributor.editor Wiley, J; Thirkell, P en_US
dc.date.accessioned 2009-11-09T05:38:39Z
dc.date.available 2009-11-09T05:38:39Z
dc.date.issued 2004 en_US
dc.identifier 2004000834 en_US
dc.identifier.citation Nguyen, T., Nguyen, T., and Barrett, N. 2004 'The impact of consumer ethnocentrism and cultural sensitivity on the intention to buy local products by Vietnamese consumers.', ANZMAC 2004 Conference, Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, pp. 1-6. en_US
dc.identifier.issn 0 475 22215 1 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/3082
dc.description.abstract The purpose of this study is to examine the impact of consumer ethnocentrism and cultural sensitivity on the intention to buy local products by Vietnamese consumers. Three models hypothesising the relationships between consumer ethnocentrism, cultural sensitivity, foreign product judgment and intention to buy local products were developed. A sample of 549 consumers was surveyed to test these models via a two-step approach and multi-group analysis in structural equation modelling. The results show that consumer ethnocentrism had a positive relationship not only with intention to buy local products but also with foreign product judgment. In addition, cultural sensitivity had a positive relationship with foreign product judgment but not with consumer ethnocentrism. The results also indicate that these relationships were not different in terms of product types, gender, income, and education levels. However, the difference was found between the young and older groups of consumers. en_US
dc.publisher Australian and New Zealand Marketing Academy Conference en_US
dc.relation.isbasedon http://www.anzmac.org/ en_US
dc.title The impact of consumer ethnocentrism and cultural sensitivity on the intention to buy local products by Vietnamese consumers. en_US
dc.parent Conference Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference: ""Marketing Accountabilities and Responsibilities"" en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Wellington, New Zealand en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 6 en_US
dc.cauo.name Marketing en_US
dc.conference ANZMAC 2004 Conference en_US
dc.conference.location Wellington, New Zealand en_US


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