Abstract:
This paper presents an investigation of user preferences in global web sites. This study was important to establish an understanding of the barriers in implementing of e-commerce on a global level. The paper begins with an overview of current business-to customer (B2C) e-commerce sites on the web, and then describes cultural issues in the global e-commerce. The paper also discusses innovative design ideas that are currently being used extensively to attract customers and increase e-commerce organization’s presence in the global market.
