Antecedants of Relationship Functions in Industrial Markets: A Cross National Comparison

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dc.contributor.author Young, L. C en_US
dc.contributor.author Wilkinson, I. en_US
dc.contributor.editor Chetty S, Collins B en_US
dc.date.accessioned 2009-11-09T05:38:38Z
dc.date.available 2009-11-09T05:38:38Z
dc.date.issued 2001 en_US
dc.identifier 2005001054 en_US
dc.identifier.citation Wilkinson, I. and Young, L. 2001 'Antecedants of Relationship Functions in Industrial Markets: A Cross National Comparison', ANZMAC 2001: Bridging Marketing Theory and Practice, Australian and New Zealand Marketing Academy Conference, Auckland, pp. 0-0. en_US
dc.identifier.issn 0473082063 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/3079
dc.description.abstract The mix of direct and indirect functions of interfirm relations from a supplier's perspective are reported for a large scale cross national study of interfirm relations carried out in Europe and Asia. Hypotheses regarding four types of antecedents of relationship functions are proposed and tested i.e. relationship duration, importance, trust and relative power. en_US
dc.publisher Australian and New Zealand Marketing Academy Conference en_US
dc.relation.isbasedon http://www.anzmac.org/ en_US
dc.title Antecedants of Relationship Functions in Industrial Markets: A Cross National Comparison en_US
dc.parent Proceedings of ANZMAC 2001: Bridging Marketing Theory and Practice en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Auckland, New zealand en_US
dc.identifier.startpage 0 en_US
dc.identifier.endpage 0 en_US
dc.cauo.name Marketing en_US
dc.conference ANZMAC 2001: Bridging Marketing Theory and Practice en_US
dc.conference.location Auckland en_US


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