Abstract:
During the 1990s, many Australian universities uncritically adopted problematic and unproven online
learning technologies, leading to wasted resources, unfulfilled expectations and in some cases, program
and organisational failure. Given that limited theoretical and empirical explanations have addressed this
important research problem, this paper discusses and applies a management fashion framework to this
research problem and concludes that online learning technologies could be conceptualised as a
management fashion, following the empirical work of Abrahamson and Fairchild (1999).
