Abstract:
The Internet is a business tool that is both widely acclaimed and highly criticised. In
reality, the Internet assists managers to communicate and distribute with customers
and other stakeholders. Trust is widely examined in B2B relationships, and more
recently, the concept of technology trust has become important. This paper integrates
literature from B2B marketing with literature about Internet marketing. It then
examines the literature surrounding the use of the Internet in Business-to-Business
(B2B) relationships to gain a greater understanding of how the Internet can enhance.
B2B relationships. In particular, it examines models that may be applied to the use of
technology in these relationships.
