Formative versus reflective measurement implications for explaining innovation in marketing partnerships.

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dc.contributor.author Bucic, Tania en_US
dc.contributor.author Gudergan, Siggi en_US
dc.contributor.editor Wiley, J; Thirkell, P en_US
dc.date.accessioned 2009-11-09T05:38:36Z
dc.date.available 2009-11-09T05:38:36Z
dc.date.issued 2004 en_US
dc.identifier 2004000806 en_US
dc.identifier.citation Bucic Tania and Gudergan Siggi 2004, 'Formative versus reflective measurement implications for explaining innovation in marketing partnerships.', ANZMAC, Wellington, pp. 1-7. en_US
dc.identifier.issn 0 475 22215 1 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/3067
dc.publisher ANZMAC en_US
dc.title Formative versus reflective measurement implications for explaining innovation in marketing partnerships. en_US
dc.parent Conference Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference: "Marketing Accountabilities and Responsibilities" en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Wellington en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 7 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.conference.location Wellington, New Zealand en_US
dc.for 150300 en_US
dc.personcode 97081158 en_US
dc.personcode 990862 en_US
dc.percentage 50 en_US
dc.classification.name Business and Management en_US
dc.classification.type FOR-08 en_US
dc.custom Australian and New Zealand Marketing Academy Conference en_US
dc.date.activity 20041129 en_US
dc.location.activity Wellington, New Zealand en_US
dc.staffid 990862 en_US


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