Towards a Taxocomy of Brand Association Statements: The Ignorance of Measurement or a Measurement of Ignorance?

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dc.contributor.author Bock, Timothy en_US
dc.contributor.author Davis, Teresa en_US
dc.contributor.author Freeman, Lynne en_US
dc.contributor.author Garlin, Francine en_US
dc.contributor.editor Chetty S, Collins B en_US
dc.date.accessioned 2009-11-09T05:38:36Z
dc.date.available 2009-11-09T05:38:36Z
dc.date.issued 2001 en_US
dc.identifier 2005001060 en_US
dc.identifier.citation Bock Timothy et al. 2001, 'Towards a Taxocomy of Brand Association Statements: The Ignorance of Measurement or a Measurement of Ignorance?', Massey University, Auckland, pp. 0-0. en_US
dc.identifier.issn 0473082063 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/3064
dc.publisher Massey University en_US
dc.relation.isbasedon http://www.anzmac.org
dc.title Towards a Taxocomy of Brand Association Statements: The Ignorance of Measurement or a Measurement of Ignorance? en_US
dc.parent Proceedings of ANZMAC 2001: Bridging Marketing Theory and Practice en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Auckland en_US
dc.identifier.startpage 0 en_US
dc.identifier.endpage 0 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.conference.location Auckland en_US
dc.for 150505 en_US
dc.personcode 0000018090 en_US
dc.personcode 0000021382 en_US
dc.personcode 980409 en_US
dc.personcode 970470 en_US
dc.percentage 100 en_US
dc.classification.name Marketing Research Methodology en_US
dc.classification.type FOR-08 en_US
dc.custom Australian and New Zealand Marketing Academy Conference en_US
dc.date.activity 20011201 en_US
dc.location.activity Auckland en_US
dc.staffid 970470 en_US


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