Organic label as an identifier of environmentally related quality: A consumer choice experiment on beef in italy

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dc.contributor.author Zanoli, R en_US
dc.contributor.author Scarpa, Riccardo en_US
dc.contributor.author Napolitano, F en_US
dc.contributor.author Plasentier, E en_US
dc.contributor.author Naspetti, S en_US
dc.contributor.author Bruschi, V en_US
dc.contributor.editor en_US
dc.date.accessioned 2014-05-04T18:05:36Z
dc.date.available 2014-05-04T18:05:36Z
dc.date.issued 2013 en_US
dc.identifier 2012001562 en_US
dc.identifier.citation Zanoli, R et al. 2013, 'Organic label as an identifier of environmentally related quality: A consumer choice experiment on beef in italy', Renewable Agriculture and Food Systems, vol. 28, no. 1, pp. 70-79. en_US
dc.identifier.issn 1742-1705 en_US
dc.identifier.other C1UNSUBMIT en_US
dc.identifier.uri http://hdl.handle.net/10453/27819
dc.description.abstract This paper uses a hypothetical choice experiment to investigate Italian consumer preferences and willingness-to-pay (WTP) for organic, conventional and genetically modified (GM)-fed beef, utilizing intrinsic, search cues (price, color and visible fat) and extrinsic, credence cues. Data are gathered from three different locations in northern, central and southern Italy using a sequential Bayesian approach. Results showed that consumers attach higher value to organic meat. WTP for GM-fed beef, which is not yet sold in Italy, is well below current conventional beef prices. Organic beef is attractive to consumers because it is associated with higher animal welfare standards and environment-related issues (food miles and biodiversity preservation). No differences are found in marginal WTP estimates by gender, age, education, being a parent or having a higher level of knowledge about organic production. Ethical/environmental issues (credence cues) appear to be more relevant in explaining variation in WTP for organic beef than ordinary product characteristics en_US
dc.language en_US
dc.publisher Cambridge University Press en_US
dc.relation.isbasedon http://dx.doi.org/10.1017/S1742170512000026 en_US
dc.title Organic label as an identifier of environmentally related quality: A consumer choice experiment on beef in italy en_US
dc.parent Renewable Agriculture and Food Systems en_US
dc.journal.volume 28 en_US
dc.journal.number 1 en_US
dc.publocation United Kingdom en_US
dc.identifier.startpage 70 en_US
dc.identifier.endpage 79 en_US
dc.cauo.name BUS.Centre for the Study of Choice en_US
dc.conference Verified OK en_US
dc.for 070100 en_US
dc.personcode 0000084184 en_US
dc.personcode 107632 en_US
dc.personcode 0000091380 en_US
dc.personcode 0000091381 en_US
dc.personcode 0000084187 en_US
dc.personcode 0000084188 en_US
dc.percentage 100 en_US
dc.classification.name Agriculture, Land and Farm Management en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords consumer choice experiment, willingness-to-pay, animal welfare, country of origin, local breeds, ethical and environmental values, organic beef, marketing en_US
dc.staffid en_US


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