Browsing Closed by Author "Dawson, B. K"

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Browsing Closed by Author "Dawson, B. K"

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  • Dawson, B. K; Young, L. C (Australian and New Zealand Marketing Academy Conference, 2003)
    Gert Hofstede's work has been widely used in cross-cultural market research. However increasingly, scrutiny of his work elicits criticisms that his theories lack theoretical richness and are dated. This paper explores ...