Browsing General by Author "O'Rourke, Anne-Maree"

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Browsing General by Author "O'Rourke, Anne-Maree"

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  • O'Rourke, Anne-Maree; Burke, Sandra (ANZMAC, 2007)
    Competitive positioning is improved by following best practices regarding analysis of competition, consumers, industry dynamics, SBU capabilities, market deliverables and fit, and profit potential of various positions. ...