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Browsing General by Author "Massey Graham"

Now showing items 1-5 of 5

The causal ordering of key cross-functional relationship dimensions: a replication study using the marketing/R&D relationship.

Kyriazis Elias; Massey Graham (Australian and New Zealand Marketing Academy Conference, 2004)

How do working relationships between functional managers develop, and how are they maintained? Does interpersonal trust drive communication, or is communication the building block of interpersonal trust? Massey and Dawes ...
Communication and conflict between marketing and R&D during new product development projects

Massey Graham; Kyriazis Elias (Australian and New Zealand Marketing Academy Conference, 2006)

Effective cross-functional working relationships (CFRs) between Marketing Managers and R&D Managers are a key factor in successful new product development (NPD). Empirical evidence suggests however, that this CFR is often ...
The effects of influence tactics, manifest influence, and interpersonal trust on working relationships between marketing managers and sales managers

Massey Graham; Dawes Philip (AWBMAMD, 2006)

Effective cross-functional working relationships between Marketing Managers and Sales Managers are critical to firms in almost every industry sector. Many factors are known to affect these relationships, and here we ...
Managing effectiveness in working relationships between marketing managers and sales managers: contextual, structural and process effects.

Massey Graham; Dawes Philip (Australian and New Zealand Marketing Academy Conference, 2004)

The authors examine the effectiveness of working relationships between Marketing Managers and Sales Managers, by testing the effects of contextual, structural, and process variables on perceived relationship effectiveness. ...
Politics and collaboration during NPD projects

Kyriazis Elias; Massey Graham (Australian and New Zealand Marketing Academy Conference, 2006)

Effective cross-functional relationships (CFRs) are a key success factor in developing successful new products for many companies. This paper adds to our existing knowledge on the Marketing/R&D CFR by examining the effects ...

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Browsing General by Author "Massey Graham"

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Browsing General by Author "Massey Graham"