Browsing General by Author "Beatson, A."

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Browsing General by Author "Beatson, A."

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  • Lings, I. N; Beatson, A. (Australian and New Zealand Marketing Academy Conference, 2004)
    This paper examines the impact of service orientation (SO) on relationship quality, and its consequences for consumer behaviour in the travel industry. Specifically consumers' positive behavioural intentions, perceptions ...