Browsing General by Author "Auger Patrice"

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Browsing General by Author "Auger Patrice"

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  • Consumer reaction to social issues: a six country study. 
    Auger Patrice; Burke Paul; Devinney Timothy; Louviere Jordan (University of Murcia, 2004)
    The importance of ethical consumerism to many companies worldwide has increased dramatically in recent years. The present paper utilizes examines the importance of social issues in six countries and generates implications ...
  • Evaluating the valuation of ethical features 
    Burke Paul; Auger Patrice; Devinney Timothy; Louviere Jordan (Faculty of Economics and Business, The University of Sydney, 2008)
  • Global strategies for social product consumption: Identifying the socially-conscious consumer 
    Auger Patrice; Devinney Timothy; Louviere Jordan (Australian and New Zealand Academy of Management, 2009)
    This paper provides and overview of a multiple country examination of consumers¿ willingness to pay for social product features. Using latent class finite mixture modeling we show that segments of socially conscious consumers ...