Browsing General by Author "Hughes Raechel"

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Browsing General by Author "Hughes Raechel"

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  • A porters five forces approach to the Australian private hospital industry 
    Perrott Bruce; Hughes Raechel (Australian and New Zealand Academy of Management, 2005)
    This is the first stage of a project designed to better understand the business and marketing dynamics of the private hospital industry in Australia. This stage will use a Porter's Five Forces framework to analyse the ...
  • Technology trust and the impact on business to business relationships: a literature review 
    Hughes Raechel; Perrott Bruce (Australian and New Zealand Marketing Academy Conference, 2004)
    The Internet is a business tool that is both widely acclaimed and highly criticised. In reality, the Internet assists managers to communicate and distribute with customers and other stakeholders. Trust is widely examined ...
  • An understanding of B2B innovation adoption models 
    Hughes Raechel; Perrott Bruce (Australian and New Zealand Marketing Academy Conference, 2006)
    Technology has altered the way businesses operate in all contexts. Within a Business to- Business (B2B) context, technology has changed the way products are ordered, dispatched, and paid for. Furthermore, technology has ...