Browsing Closed by Author "Gendall, Philip"

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Browsing Closed by Author "Gendall, Philip"

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  • Hoek, Janet; Wong, Chi Wai; Gendall, Philip; Louviere, Jordan; Cong, Karen (B M J Publishing Group, 2011)
    Background Tobacco industry documents illustrate how packaging promotes smoking experimentation and reinforces existing smokers behaviour. Plain packaging reduces the perceived attractiveness of smoking and creates an ...
  • Hoek, Janet; Gendall, Philip; Louviere, Jordan (Emerald Group Publishing Ltd., 2011)
    Purpose : The tobacco industry consistently opposes measures that would limit their marketing, but provides little empirical evidence to support its position. This paper aims to test claims that pictorial health warnings ...