Affordance and Affect in Promotional Websites

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dc.contributor.author Leung, Edith en_US
dc.contributor.author Underwood, Jim en_US
dc.contributor.editor Toleman, M; Cater-Steel, A; Roberts, D en_US
dc.date.accessioned 2009-11-09T05:36:02Z
dc.date.available 2009-11-09T05:36:02Z
dc.date.issued 2007 en_US
dc.identifier 2007001047 en_US
dc.identifier.citation Leung Edith and Underwood Jim 2007, 'Affordance and Affect in Promotional Websites', University of Southern Queensland, Toowoomba, Australia, pp. 1120-1131. en_US
dc.identifier.issn 9780909756963 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/2620
dc.description.abstract Guidelines for e-commerce website design deal well with the more objective aspects of page design, but have less to say about overall site structure and users' emotional responses. In this study we used a semiotic approach to investigate how several fashion websites provide affordances for navigation and produce affective responses. We gained some interesting insights into how users interpret these websites and more importantly, we developed a method which could be usefule in evaluating website designs en_US
dc.publisher University of Southern Queensland en_US
dc.relation.isbasedon en_US
dc.title Affordance and Affect in Promotional Websites en_US
dc.parent ACIS2007 Proceedings of the 18th Australasian Conference on Information Systems en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Toowoomba, Australia en_US
dc.identifier.startpage 1120 en_US
dc.identifier.endpage 1131 en_US
dc.cauo.name HCTD Research Strength Core en_US
dc.conference Verified OK en_US
dc.conference.location Toowoomba, Australia en_US
dc.for 080602 en_US
dc.personcode 0000036278 en_US
dc.personcode 880436 en_US
dc.percentage 100 en_US
dc.classification.name Computer-Human Interaction en_US
dc.classification.type FOR-08 en_US
dc.custom Australasian Conference on Information Systems en_US
dc.date.activity 20071205 en_US
dc.location.activity Toowoomba, Australia en_US
dc.description.keywords e-commerce, interface design, semiotics, emotion en_US
dc.staffid 880436 en_US


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