Abstract:
An exploratory study of web-based cognitive
business intelligence systems (CBIS) is presented
in this paper. The underpinning concepts and
theories are situation awareness, mental model,
and naturalistic decision making (NDM). The
CBIS is an extension of the traditional business
intelligence system with cognitive orientation. It
focuses on developing, enriching, and utilizing the
executive’s situation awareness, mental models,
and other past experience during human-computer
interaction, which drives the decision process to
approach a naturalistic decision.
