Browsing 08 Information and Computing Sciences by Author "Waller David"

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Browsing 08 Information and Computing Sciences by Author "Waller David"

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  • A proposed response model for controversial advertising 
    Waller David (Haworth Press, 2006)
    A number of advertisers have used the strategy of controversial images (fear, sexual), or promoted their controversial product (alcohol, political parties), in a way to get the audiences’ attention and a positive reaction. ...