Consumer neuroscience: assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking

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dc.contributor.author Khushaba, Rami en_US
dc.contributor.author Wise, Chelsea en_US
dc.contributor.author Kodagoda, Sarath en_US
dc.contributor.author Louviere, Jordan en_US
dc.contributor.author Kahn, Barbara en_US
dc.contributor.author Townsend, Claudia en_US
dc.contributor.editor en_US
dc.date.accessioned 2014-04-03T01:53:29Z
dc.date.available 2014-04-03T01:53:29Z
dc.date.issued 2013 en_US
dc.identifier 2012000290 en_US
dc.identifier.citation Kahn, Barbara et al. 2013, 'Consumer neuroscience: assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking', Expert Systems with Applications, vol. 40, no. 9, pp. 3803-3812. en_US
dc.identifier.issn 0957-4174 en_US
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/23438
dc.description.abstract en_US
dc.language en_US
dc.publisher Elsevier en_US
dc.relation.isbasedon http://dx.doi.org/10.1016/j.eswa.2012.12.095 en_US
dc.title Consumer neuroscience: assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking en_US
dc.parent Expert Systems with Applications en_US
dc.journal.volume 40 en_US
dc.journal.number 9 en_US
dc.publocation UK en_US
dc.identifier.startpage 3803 en_US
dc.identifier.endpage 3812 en_US
dc.cauo.name FEIT.School of Elec, Mech and Mechatronic Systems en_US
dc.conference Verified OK en_US
dc.for 090300 en_US
dc.personcode 101188 en_US
dc.personcode 044270 en_US
dc.personcode 040387 en_US
dc.personcode 020132 en_US
dc.personcode 0000086980 en_US
dc.personcode 0000086981 en_US
dc.percentage 60 en_US
dc.classification.name Biomedical Engineering en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords Choice modeling; Electroencephalogram (EEG); Neuromarketing en_US


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