Managing innovation in marketing partnerships

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dc.contributor.author Bucic, Tania en_US
dc.contributor.author Gudergan, Siggi en_US
dc.contributor.editor Kennedy, R en_US
dc.date.accessioned 2009-11-09T02:47:57Z
dc.date.available 2009-11-09T02:47:57Z
dc.date.issued 2003 en_US
dc.identifier 2003000837 en_US
dc.identifier.citation Bucic Tania and Gudergan Siggi 2003, 'Managing innovation in marketing partnerships', ANZMAC, Adelaide, Australia, pp. 928-934. en_US
dc.identifier.issn 0868039837 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/2243
dc.publisher ANZMAC en_US
dc.relation.isbasedon http://anzmac.info/conference/2003/papers/EI21_bucict.pdf
dc.title Managing innovation in marketing partnerships en_US
dc.parent A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Adelaide, Australia en_US
dc.identifier.startpage 928 en_US
dc.identifier.endpage 934 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.conference.location Adelaide, Australia en_US
dc.for 150300 en_US
dc.personcode 97081158 en_US
dc.personcode 990862 en_US
dc.percentage 50 en_US
dc.classification.name Business and Management en_US
dc.classification.type FOR-08 en_US
dc.custom Australian and New Zealand Marketing Academy Conference en_US
dc.date.activity 20031201 en_US
dc.location.activity Adelaide, Australia en_US
dc.staffid 990862 en_US


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