Managing innovation in marketing partnerships

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Show simple item record Bucic, Tania en_US Gudergan, Siggi en_US
dc.contributor.editor Kennedy, R en_US 2009-11-09T02:47:57Z 2009-11-09T02:47:57Z 2003 en_US
dc.identifier 2003000837 en_US
dc.identifier.citation Bucic Tania and Gudergan Siggi 2003, 'Managing innovation in marketing partnerships', ANZMAC, Adelaide, Australia, pp. 928-934. en_US
dc.identifier.issn 0868039837 en_US
dc.identifier.other E1 en_US
dc.publisher ANZMAC en_US
dc.title Managing innovation in marketing partnerships en_US
dc.parent A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Adelaide, Australia en_US
dc.identifier.startpage 928 en_US
dc.identifier.endpage 934 en_US BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.conference.location Adelaide, Australia en_US
dc.for 150300 en_US
dc.personcode 97081158 en_US
dc.personcode 990862 en_US
dc.percentage 50 en_US Business and Management en_US
dc.classification.type FOR-08 en_US
dc.custom Australian and New Zealand Marketing Academy Conference en_US 20031201 en_US
dc.location.activity Adelaide, Australia en_US
dc.staffid 990862 en_US

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